Wales & West Housing has joined forces with City of Cardiff Council and other Living Wage employers in Cardiff to advertise the importance of ensuring that employees have a decent income.
Artwork promoting the Living Wage will be displayed on the side of ten City Council waste collection lorries.
Cabinet Member for Corporate Services and Performance, Cllr Graham Hinchey (pictured far right) said: “We were justifiably proud to achieve Living Wage status in November 2015 and are presently the only Local Authority in Wales to have done so. So we are, therefore, delighted to be promoting the Living Wage message in this way and we will also be ensuring that associated branding is prominently displayed in Council buildings. It is important to stress that we are also working to encourage our contractors to pay their staff the Living Wage.”
Cardiff Citizens is an alliance of community organisations which campaigns for the Living Wage. It’s Lead Organiser, Jonathan Cox said: “Cardiff Council continues to go above and beyond in demonstrating its commitment to promoting the real Living Wage. We only have 80 accredited Living Wage employers in the whole of Wales, and this initiative will help that number grow. There are thousands of employers in Cardiff who aren’t even aware of the real Living Wage, so we hope that they will read about it on the side of the lorries and want to join Cardiff Bus, Cardiff University and other participating employers in guaranteeing their workers at least £8.45 an hour.”
The campaign is a joint venture with the following Living Wage employers: Wales & West Housing, Cardiff University, Cardiff Community Housing Association, Cardiff Bus, Cardiff and Vale Credit Union, Knox & Wells Ltd, ACE Cardiff and Taff Housing Association.